BigPurplePhone was originally designed for people suffering early stage dementia however there are people with varying needs who enjoy the simplicity of a BigPurplePhone.

- People who are in cognitive decline due to age, stroke or dementia

- People who are not in cognitive decline but have low vision

- People with hearing difficulties

- Parents of younger people and children with cognitive impairment, behaviour disorders or who may be on the autism spectrum

- People caring for others with brain injuries

- People who are overwhelmed by modern smart phones but also need basic smart phone features

- People who have a Carer who is remote to them, so the Carer can remotely manage the phone